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Best HubSpot CRM Alternatives in 2026

Looking for something different? Here are the top alternatives to HubSpot CRM, including direct competitors and similar tools.

Why Look for HubSpot CRM Alternatives?

While HubSpot CRM is well-rated (8.8/10), it might not be the perfect fit for every team. Common reasons users switch: professional and enterprise tiers start at $800/month, creating a steep jump from the free and starter plans, email templates, sequences, and a/b testing require paid sales or marketing hub, limiting free-tier outreach capabilities. Explore the alternatives below to find the best match for your specific needs and budget.

H

HubSpot CRM

FREEMIUM
8.8(678)
Free CRM with everything you need to organize, track, and nurture leads

■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.

S

Salesforce

ENTERPRISE

Enterprise CRM platform for sales, service, and marketing automation

APPROVED
H

HubSpot Marketing Hub

FREEMIUM

Inbound marketing platform with automation, analytics, and CRM integration

APPROVED
Z

Zoho CRM

FREEMIUM

Sales automation and customer relationship management platform

APPROVED
F

Freshsales

FREEMIUM

Sales CRM with built-in phone, email, and AI scoring

APPROVED
S

Salesforce Marketing Cloud

PAID

Enterprise marketing platform for personalized customer journeys

APPROVED
M

Marketo Engage

PAID

Enterprise marketing automation platform by Adobe for B2B marketing

APPROVED
B

Bloomreach Engagement

PAID

Commerce experience cloud with marketing automation and personalization

APPROVED
I

Insider

PAID

AI-powered customer engagement platform for personalized experiences

APPROVED
O

Ontraport

PAID

Business automation platform combining CRM, marketing, and e-commerce

APPROVED
S

Sendinblue Marketing Platform

FREEMIUM

Multi-channel marketing automation with email, SMS, and chat

APPROVED
O

Ortto

PAID

Marketing automation with customer data platform and analytics

APPROVED
B

Braze

PAID

Customer engagement platform for real-time cross-channel marketing

APPROVED
I

Iterable

PAID

Cross-channel marketing platform for personalized customer experiences

APPROVED
A

Act-On

PAID

Growth marketing automation platform for mid-market companies

APPROVED
C

Customer.io

PAID

Automated messaging platform for targeted customer communication

APPROVED
A

Autopilot

PAID

Visual marketing automation for customer journey mapping

APPROVED
M

Maximizer CRM

PAID

CRM for sales teams with advisor specialization

APPROVED
O

Oracle Eloqua

PAID

Enterprise marketing automation for sophisticated B2B campaigns

APPROVED
P

Pipedrive

PAID

Easy and effective CRM built by salespeople, for salespeople

APPROVED
A

ActiveCampaign

PAID

Marketing automation that drives real results

APPROVED
C

Close

PAID

CRM built for inside sales teams with calling and email built in

APPROVED