Kissmetrics
PAIDBehavioral analytics for tracking customer journeys and conversions
► Track trial to paid conversion and understand what behaviors predict upgrades
Product Details
■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.
PROS & CONS
STRENGTHS
- Person-centric analytics ties all actions to individual users across sessions and devices
- Revenue tracking connects behaviors directly to monetary outcomes for ROI analysis
- Cohort reports show how different user groups perform over time with clarity
WEAKNESSES
- −Pricing starts at $299/month which is expensive for early-stage startups
- −Feature set has not evolved as much as competitors in recent years
KEY FEATURES
People Tracking
Follow individual users across their entire lifecycle from first touch to revenue
Revenue Reports
Connect behavioral data to revenue to understand what drives business outcomes
Cohort Analysis
Compare behavior and outcomes across groups defined by acquisition date or actions
A/B Test Analysis
Measure the impact of experiments on conversion and revenue metrics
WHO IS Kissmetrics BEST FOR?
SaaS Companies
Track trial to paid conversion and understand what behaviors predict upgrades
E-commerce
Analyze customer purchase journeys and optimize for lifetime value
INTEGRATIONS
TECHNICAL DETAILS
FIELD REPORTS (0)
No field reports yet. Be the first to review Kissmetrics.
DOSSIER
- COMPANY
- Kissmetrics
- HQ
- San Francisco, California, USA
- FOUNDED
- 2008
FILED UNDER
PRICING MODEL
BEST FOR
FINAL ASSESSMENT
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