VG
VENTUREGAPS
H

Heap

FREEMIUM

Auto-capture analytics that tracks every user interaction automatically

Analyze user flows without waiting for engineering to add tracking instrumentation

VG SCORE
9.5
CLOUD (SAAS)

Product Details

CompanyHeap
HeadquartersSan Francisco, California, USA
Founded2013
PricingFreemium
Free TrialAvailable
DeploymentCloud (SaaS)
Learning CurveModerate
Integrations6 available

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PROS & CONS

STRENGTHS

  • Automatic event capture means you never miss data because you forgot to instrument something
  • Retroactive analysis lets you define events after data is collected without re-deployment
  • Visual labeling interface makes it easy to define events without writing any code

WEAKNESSES

  • Auto-capture can create noise and make it harder to find meaningful signals in data
  • Query performance can slow down significantly with large datasets and complex analyses

KEY FEATURES

Autocapture

Automatically record all clicks, form submissions, and page views without manual tagging

Session Replay

Watch recordings of user sessions to understand behavior in full context

Retroactive Funnels

Define conversion funnels on historical data that was captured before you defined events

Data Science Integration

Export behavioral data to warehouses for advanced analysis with SQL and BI tools

WHO IS Heap BEST FOR?

Product Teams

Analyze user flows without waiting for engineering to add tracking instrumentation

UX Researchers

Review session recordings to identify usability issues and friction points

INTEGRATIONS

SalesforceMarketoIntercomOptimizelySlackSegment

TECHNICAL DETAILS

LEARNING CURVE
MODERATE — FEW HOURS
FREE TRIAL

AVAILABLE

FIELD REPORTS (0)

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DOSSIER

COMPANY
Heap
HQ
San Francisco, California, USA
FOUNDED
2013
LAST VERIFIED MAR 27, 2026

FILED UNDER

PRICING MODEL

BEST FOR

Product TeamsUX Researchers

FEATURES

FINAL ASSESSMENT

APPROVED — WORTH YOUR MONEY