VG
VENTUREGAPS
P

Plausible

PAID

Simple, privacy-friendly alternative to Google Analytics

Website owners who want simple, privacy-first analytics without cookie banners or complex configuration.

VG SCORE
7.2
WEBAPIHYBRID

Product Details

CompanyPlausible Insights
HeadquartersTallinn, Estonia
Founded2019
Company Size1-10 employees
PricingPaid — from $9/mo to $19/mo
DeploymentHybrid
Learning CurveEasy
Platforms
WebAPI
Integrations5 available

■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.

PROS & CONS

STRENGTHS

  • Tracking script is under 1KB and loads asynchronously, adding zero perceptible impact to page performance
  • Single-page dashboard shows visitors, sources, pages, and locations without needing to build custom reports or navigate menus
  • Fully open source with a self-hosted option, and collects no personal data so no cookie banner is needed

WEAKNESSES

  • Paid plans start at $9/month for 10K pageviews, with no free tier available for production websites
  • No user-level tracking, funnels, or session recordings means you cannot analyze individual visitor journeys or micro-conversions

KEY FEATURES

Privacy-First

No cookies, GDPR compliant

Lightweight

Sub-1KB tracking script

Privacy-First Analytics

No cookies, no personal data collection, and full GDPR/CCPA/PECR compliance without requiring consent banners

Lightweight Script

Analytics script under 1KB that loads fast and has zero impact on page performance or Core Web Vitals scores

WHO IS Plausible BEST FOR?

Privacy-Conscious Website Owners

Get essential traffic insights without tracking cookies, consent popups, or complex GDPR compliance requirements

Developer Bloggers

Monitor content performance with a clean dashboard, UTM tracking, and goal conversions without the complexity of Google Analytics

INTEGRATIONS

WordPressGhostCarrdWebflowSquarespace

TECHNICAL DETAILS

LEARNING CURVE
EASY — UP IN MINUTES

FIELD REPORTS (0)

No field reports yet. Be the first to review Plausible.

STARTING AT
$9–$19/MO

DOSSIER

COMPANY
Plausible Insights
HQ
Tallinn, Estonia
FOUNDED
2019
TEAM SIZE
1-10
LAST VERIFIED MAR 26, 2026

FILED UNDER

PRICING MODEL

BEST FOR

Privacy-Conscious Website OwnersDeveloper Bloggers

FINAL ASSESSMENT

ADEQUATE — PROCEED WITH CAUTION