VG
VENTUREGAPS
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MailerLite

FREEMIUM

Simple email marketing tools for growing audiences and businesses

Build professional email lists and nurture client relationships

VG SCORE
9.5
CLOUD (SAAS)

Product Details

CompanyMailerLite
HeadquartersVilnius, Lithuania
Founded2010
PricingFreemium
Free TrialAvailable
DeploymentCloud (SaaS)
Learning CurveModerate
Integrations6 available

■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.

PROS & CONS

STRENGTHS

  • Its free plan is generous, allowing up to 1,000 subscribers and 12,000 emails per month. This is great for starting out.
  • The visual automation builder is intuitive, using a simple drag-and-drop interface to create complex email workflows.
  • Built-in landing page and pop-up creator eliminates the need for separate tools, streamlining campaign creation.

WEAKNESSES

  • Advanced segmentation and reporting features are restricted to higher-tier plans, limiting the free and basic users.
  • The template design library, while functional, is smaller and less modern compared to some major competitors in the market.

KEY FEATURES

Drag-and-Drop Editor

Build emails with blocks including videos, surveys, and products

Website Builder

Create simple websites and blogs alongside email campaigns

Automation Workflows

Set up email sequences triggered by subscriber actions

A/B Testing

Test subject lines, content, and send times to optimize results

WHO IS MailerLite BEST FOR?

Freelancers

Build professional email lists and nurture client relationships

Small Publishers

Grow newsletter audiences and monetize through sponsorships

INTEGRATIONS

WordPressShopifyWooCommerceZapierStripeFacebook

TECHNICAL DETAILS

LEARNING CURVE
MODERATE — FEW HOURS
FREE TRIAL

AVAILABLE

FIELD REPORTS (0)

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DOSSIER

COMPANY
MailerLite
HQ
Vilnius, Lithuania
FOUNDED
2010
LAST VERIFIED MAR 27, 2026

FILED UNDER

PRICING MODEL

FEATURES

FINAL ASSESSMENT

APPROVED — WORTH YOUR MONEY