VG
VENTUREGAPS
K

Kit

FREEMIUM

Email marketing for creators who mean business

Content creators, bloggers, and online entrepreneurs who need focused email marketing with automation.

VG SCORE
6.5
WEBAPICLOUD (SAAS)

Product Details

CompanyKit (formerly ConvertKit)
HeadquartersBoise, ID
Founded2013
Company Size51-200 employees
PricingFreemium — from $0/mo to $59/mo
DeploymentCloud (SaaS)
Learning CurveEasy
Platforms
WebAPI
Integrations6 available

■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.

PROS & CONS

STRENGTHS

  • Tag-based subscriber system replaces rigid lists, letting creators segment audiences with flexible automation rules
  • Visual automation builder makes it easy to create complex email sequences with triggers, conditions, and branching paths
  • Built-in landing pages, forms, and digital product sales let creators monetize without needing separate tools

WEAKNESSES

  • Creator Pro plan at $50/month is required for subscriber scoring, advanced reporting, and newsletter referral tracking
  • Email template design options are intentionally minimal, favoring plain text over visually rich HTML layouts

KEY FEATURES

Visual Automations

Build complex sequences visually

Creator Network

Cross-promote with other creators

Visual Email Designer

Drag-and-drop email editor with customizable templates designed specifically for creators, newsletters, and product launches

Creator Commerce

Built-in tools to sell digital products, paid newsletters, and subscriptions directly to your audience without third-party platforms

WHO IS Kit BEST FOR?

Content Creators

Grow an email list with landing pages and forms, send regular newsletters, and monetize with paid subscriptions and digital downloads

Course Creators

Deliver email-based courses, segment students by enrollment, and automate onboarding sequences for new course buyers

INTEGRATIONS

ShopifyWordPressZapierTeachableStripeSquarespace

TECHNICAL DETAILS

LEARNING CURVE
EASY — UP IN MINUTES

FIELD REPORTS (0)

No field reports yet. Be the first to review Kit.

STARTING AT
$0–$59/MO

DOSSIER

COMPANY
Kit (formerly ConvertKit)
HQ
Boise, ID
FOUNDED
2013
TEAM SIZE
51-200
LAST VERIFIED MAR 26, 2026

FILED UNDER

PRICING MODEL

BEST FOR

Content CreatorsCourse Creators

FINAL ASSESSMENT

ADEQUATE — PROCEED WITH CAUTION