VG
VENTUREGAPS
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Gusto

PAID

Modern payroll, benefits, and HR for small businesses

Small businesses in the US that need automated payroll, benefits administration, and basic HR in one platform.

VG SCORE
8.4
WEBiOSANDROIDCLOUD (SAAS)

Product Details

CompanyGusto
HeadquartersSan Francisco, CA
Founded2011
Company Size500+ employees
PricingPaid — from $40/mo to $80/mo
DeploymentCloud (SaaS)
Learning CurveEasy
Platforms
WebiOSAndroid
Integrations6 available

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PROS & CONS

STRENGTHS

  • Runs payroll in minutes with automatic tax filing, W-2 generation, and direct deposit for all 50 US states
  • Employee self-service portal handles onboarding documents, tax forms, pay stubs, and PTO requests in one place
  • Health insurance, 401(k), HSA, and commuter benefits can be managed and administered directly through the platform

WEAKNESSES

  • Plus plan at $80/month base plus $12 per person is needed for PTO management, time tracking, and next-day deposits
  • Only supports US-based employees and contractors, with no international payroll or compliance capabilities built in

KEY FEATURES

Automated Payroll

Run payroll in minutes

Benefits Admin

Health insurance and 401k

Automated Tax Filing

Automatic calculation and filing of federal, state, and local payroll taxes including W-2s, 1099s, and new hire reporting

Benefits Administration

Health insurance, 401(k) retirement plans, HSA/FSA accounts, and commuter benefits with automated enrollment and deductions

WHO IS Gusto BEST FOR?

Small Business Owners

Run payroll in minutes, automate tax filings, and offer competitive benefits packages without needing a dedicated HR department

Startup Founders

Onboard new hires with digital offer letters, set up direct deposit, and manage equity compensation alongside regular payroll

INTEGRATIONS

QuickBooksXeroSlackGoogle WorkspaceZapierFreshBooks

TECHNICAL DETAILS

LEARNING CURVE
EASY — UP IN MINUTES

FIELD REPORTS (0)

No field reports yet. Be the first to review Gusto.

STARTING AT
$40–$80/MO

DOSSIER

COMPANY
Gusto
HQ
San Francisco, CA
FOUNDED
2011
TEAM SIZE
500+
LAST VERIFIED MAR 26, 2026

FILED UNDER

PRICING MODEL

FINAL ASSESSMENT

APPROVED — WORTH YOUR MONEY