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Omnisend

FREEMIUM

E-commerce email and SMS marketing automation platform

Automate customer communication across the entire buyer journey

VG SCORE
9.5
CLOUD (SAAS)

Product Details

CompanyOmnisend
HeadquartersLondon, United Kingdom
Founded2014
PricingFreemium
Free TrialAvailable
DeploymentCloud (SaaS)
Learning CurveModerate
Integrations6 available

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PROS & CONS

STRENGTHS

  • Integrates email, SMS, and push notifications in one dashboard for unified campaign management.
  • Offers a generous free plan with core features, making it accessible for small businesses.
  • Includes advanced automation workflows and segmentation tools without requiring complex setup.

WEAKNESSES

  • SMS messaging credits are expensive and separate from the main subscription cost.
  • Some advanced reporting and segmentation features are only available on higher-tier plans.

KEY FEATURES

Pre-Built Workflows

Ready-made automations for cart abandonment, welcome series, and more

Multi-Channel Marketing

Combine email, SMS, and push notifications in campaigns

Product Picker

Add products from your store directly into emails

Segmentation

Target customers based on shopping behavior and lifecycle stage

WHO IS Omnisend BEST FOR?

Shopify Stores

Automate customer communication across the entire buyer journey

Online Retailers

Increase average order value through targeted product recommendations

INTEGRATIONS

ShopifyBigCommerceWooCommerceMagentoGorgiasRecharge

TECHNICAL DETAILS

LEARNING CURVE
MODERATE — FEW HOURS
FREE TRIAL

AVAILABLE

FIELD REPORTS (0)

No field reports yet. Be the first to review Omnisend.

DOSSIER

COMPANY
Omnisend
HQ
London, United Kingdom
FOUNDED
2014
LAST VERIFIED MAR 27, 2026

FILED UNDER

PRICING MODEL

BEST FOR

Shopify StoresOnline Retailers

FEATURES

FINAL ASSESSMENT

APPROVED — WORTH YOUR MONEY