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Metricool

FREEMIUM

Social media analytics and scheduling for marketers

Analyze social and ad performance in a single dashboard

VG SCORE
9.5
CLOUD (SAAS)

Product Details

CompanyMetricool
HeadquartersBarcelona, Spain
Founded2016
PricingFreemium
Free TrialAvailable
DeploymentCloud (SaaS)
Learning CurveModerate
Integrations6 available

■ INTELLIGENCE BRIEFING — Weekly tool drops. No spam.

PROS & CONS

STRENGTHS

  • It consolidates scheduling for major platforms like Instagram, Facebook, and Twitter into one dashboard, saving time.
  • The visual content calendar provides a clear, drag-and-drop overview of your entire posting schedule.
  • Built-in analytics and competitor tracking offer valuable insights directly within the planning tool.

WEAKNESSES

  • The free plan is quite limited, restricting post scheduling and in-depth analytics significantly.
  • Some users report the interface can feel cluttered, especially when managing many social accounts.

KEY FEATURES

Analytics Dashboard

Unified view of metrics across social and ad platforms

Competitor Analysis

Track and compare competitor social performance

Scheduling

Plan and publish content across networks

Hashtag Tracking

Monitor hashtag performance and discover trending tags

WHO IS Metricool BEST FOR?

Digital Marketers

Analyze social and ad performance in a single dashboard

Agencies

Monitor competitor activity and benchmark client performance

INTEGRATIONS

Google AdsFacebook AdsGoogle AnalyticsCanvaGoogle DriveLooker Studio

TECHNICAL DETAILS

LEARNING CURVE
MODERATE — FEW HOURS
FREE TRIAL

AVAILABLE

FIELD REPORTS (0)

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DOSSIER

COMPANY
Metricool
HQ
Barcelona, Spain
FOUNDED
2016
LAST VERIFIED MAR 27, 2026

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FINAL ASSESSMENT

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