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TOOLS THAT INTEGRATE WITH GOOGLE TAG MANAGER

11 tools found|Updated MAY 2026
C

Crazy Egg

PAID

Heatmap and A/B testing tool for website optimization

APPROVED
G

Google Analytics

FREE

Free web analytics by Google for measuring traffic and engagement

APPROVED
M

Matomo

OPEN SRC

Web analytics that protects your data and your customers' privacy (alternative to Google Analytics)

APPROVED
C

Countly

FREEMIUM

Comprehensive analytics for data-driven decisions

APPROVED
F

Fathom Lite

FREEMIUM

Privacy-focused analytics without the complexity

ADEQUATE
C

Countly Community Edition

OPEN SRC

Real time mobile and web analytics, crash reporting and push notifications platform

ADEQUATE
O

OpenPanel

FREEMIUM

Privacy-first analytics with powerful insights

ADEQUATE
C

c15t

FREEMIUM

Build privacy-compliant cookie banners with full control

ADEQUATE
D

Databuddy

FREEMIUM

Privacy-first analytics without cookies or tracking

ADEQUATE
B

Bklit

FREEMIUM

Privacy-first web analytics with 3-line setup

ADEQUATE
R

Rybbit

OPEN SRC

Web and products analytics that is easy to setup and more intuitive (alternative to Google Analytics)

ADEQUATE

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WHY GOOGLE TAG MANAGER INTEGRATION MATTERS

Tools that integrate with Google Tag Manager let you connect your existing workflow without switching contexts. Whether you use Google Tag Manager for communication, development, or automation, these tools plug directly into your stack — saving time and reducing friction.

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